Social Media Shoot
As a long-term partner of McDonald’s. My team and I lead their ongoing social media shoot campaigns, handling everything from strategy and creative development to execution and results. Every month, we produce a lineup of product shoots to keep the content fresh, consistent, and always-on across social platforms.
MCDONALDl'S
Title: It’s Bento Time!
Ideation: The focus is japan curry sauce when we think about japan we need to talk about their bento culture, the idea is to show the Chicken McNuggets® prepared and arranged in Japanese lunchbox style.
Visual Idea: Chicken McNuggets® stacked tightly and perfectly in the lunch box on top of a wooden table and Japanese pattern tablecloth, complemented by packets of Japanese Curry Sauce.
IG Story Engagement Idea: When’s the best time for some Japanese Curry Sauce? - LUNCH OR DINNER
Product - McNuggets Japanese Curry Sauce
Brief: Develop a lifestyle post featuring the McNuggets Japanese Curry Sauce and its set with drinks. It's the same nuggets but with a brand new dip in conjunction with the launch of the samurai and sumo burger. So this new curry sauce is to be the key focus.
Title: The Taste of Timelessness
Ideation: Consider the connection between bananas and banana leaves, our traditional Malaysian desserts (kuih muih) that are often served or wrapped in banana leaves now has a modern twist to it with the banana pie.
Visual Idea: Banana pie placed on a banana leaf with peranakan style dishware and props.
IG Story Engagement Idea: Engagement Copy - Give us a Banana-ey Smiley! Inviting audience to smile like the banana.
Product - Banana Pie
Brief: To develop a lifestyle post for the banana pie. Featuring the yellow banana filling and also the crispy exterior. Explore ways to showcase the fragrant pie, or explore the crunch of the crispy crust and feature the tasty filling. This round we can try to go in with a more engaging way, try to explore shoot/ visual that can have more interaction with the audience.
Title: It’s a spicy crispy kinda love
Ideation: The inspiration comes from the MCD slogan "I'm lovin' it." By incorporating chili and garlic ingredients, we create a heart-shaped symbol to represent our affection for the Spicy McCrispy Chicken Burger!
Visual Idea: Baby chillies and garlic cloves form the line of a heart shape encircling a hand holding the burger.
IG Story Engagement Idea: Engagement (Quiz) What do you love more? 1- Spicy garlic sauce | 2- Crispy chicken patty | 3- Both
Product - Spicy McCrispy Chicken Burger
Brief: Develop a lifestyle post featuring the Spicy McCrispy Chicken Burger. Explore shoot that showcase the burger in a fun situation that shows relevancy to "spicy", "garlic sauce" & "crispy" element of the burger.
Title: Have a classic party
Ideation: The years come and go, and the sugars, candies, and creams of our childhood slowly fade into a distant but sweet memory. The idea concept is to host a classic party featuring ice cream that brings back the nostalgic feeling of childhood parties. While also reminding everyone that the Oreo McFlurry™ is a timeless classic flavors!
Visual Idea: Visual conveying a nostalgic, homespun vibe. Shows a classic-style, candy-coloured birthday party setup. Confetti, red checkered cloths, vivid-colour wallpaper background, Oreo cookies, paper cone hats, etc.
IG Story Engagement Idea: Engagement Copy - Classic party that you miss! Connect the classic flavors of Oreo McFlurry™ with the nostalgic ambiance of the classic party.
Product - Oreo McFlurry
Brief: Develop lifestyle post featuring the Oreo McFlurry. Try to explore shoot with good lighting to feature the product best. To make sure the ice-cream is full enough that can clearly shown the oreo in it.
Title: Banana pooool!
Ideation: The idea is to have desserts in a small ball pool, with yellow colors inspired by the happy and fun Minions characters. It's a playful concept that captures the craziness and joy of the Minions!
Visual Idea: A bright yellow ball pit. The pie is placed on top the balls. The ice cream is partially submerged.
IG Story Engagement Idea: Engagement (Slider) My favourite Minion line is? 1- Bello (Hello) | 2- Tulaliloo Ti Amo! (We love you) | 3- Me want banana (I’m hungry)
Product - Chocolate Banana McFlurry & Banana Pie
Brief: Develop lifestyle post featuring the Chocolate Banana McFlurry & Banana Pie, both in minions themed packaging. Try to explore angle that can feature both the product and the packaging nicely. To make sure the ice-cream is full enough the chocolate banana can clearly be seen.
