Enchanteur X WWM
The goal is to bring out the essence of Enchanteur’s romance that inspire confidence and Wonder Woman’s strength in love and courage. Enchanteur x Wonder Woman collection presents two scents that allows you to choose which of that empowering attitude you’d like to be.
ENCHANTEUR
Big Idea: Your Scent, Your Signature
Enchanteur x Wonder Woman fragrances is bold and upfront it’s that memorable scent that pulls you in, leaving a lasting impression - a signature scent that’s wonderfully yours. Whether you opt for the bold and daring like the Queen of Courage or choose passion in love and life like the Fighter of Love, this is your moment This is your scent, your signature.
Bundle Set and Testers Campaign Ideas
Media can also direct audience to Enchanteur FB page to engage with viewers via online activations in order to gain & win:
• Promo discounts • Limited edition Bundle Set (for WMM fans & loyal Enchanteur customers) • Free testers (non-users).
Concept - Danny Tan, Shiring Creative Direction - Danny Tan Art Direction - Serene Yeap Design - Peishan, Serene Yeap Copywriting - Nicole Ng, Serene Yeap Medium - 360° Integrated Campaign Published - 2021
Tone & Manner Proactive Trendy Playful Ownership Goal-orientated Empowering Role model Traditional with a twist of modernity
Creative Development
To intro Enchanteur X WMM perfume range, let our consumers know that we have 4 variants of usage that gives them the ease of preference wherever they are.
Eau De Toilette (main)
Pocket Perfume (Portability)
Deo Mist
Deo Roll-On]
Christmas Special Limited Edition Kit. Two separate fragrances in each, includes the 4 main SKUs (Eau De Toilette, pocket perfume, Deo Mist, Deo Roll-On).
Possibility to also include a special gift whereby an opportunity to collab with local women artisans makers. Eg: local resin coaster creator to place your perfume on your beauty table.
