Summer Smooth Skin

Dove introduces the latest addition to its exquisite body scrub range Brown Sugar and Coconut Milk. To celebrate this exciting launch, we created the Summer Smooth Skin campaign, transforming Bondi Beach, Sydney, into a luxurious, immersive experience where guests could indulge in the rejuvenating benefits of Dove body scrubs firsthand.

As the lead for creative direction and experiential design, I ensured the event aligned seamlessly with Dove’s brand identity while capturing the essence of summer indulgence. Working closely with designers, photographers, event planners, and vendors, I orchestrated a visually cohesive and engaging experience.

To elevate brand engagement, we designed interactive beach activation zones where attendees could experience the product through curated touchpoints. This included branding execution across event signage, digital displays, photo booths, and product showcases.

Inspired by the vibrant summer and beach atmosphere, we introduced a unique concept pairing each Dove body scrub variant with a specially crafted popsicles flavor, allowing guests to enjoy a refreshing summer treat while indulging in body scrub treatments for the ultimate pampering experience.

The campaign also featured an action-packed day with engaging games and exciting competitions, offering fantastic prizes and exclusive Dove goodies, making every beach day even more delightful.

DOVE

DJ Flower Booth Design

Just like flowers, our skin requires gentle care and nourishment. The Summer Smooth Skin campaign brought this concept to life by transforming the beach into a vibrant, nature-inspired oasis. To elevate the experience, we invited a live DJ to set the perfect summer vibe with an energetic beach party, drawing in crowds to enjoy the refreshing atmosphere.

As part of the activation, guests were treated to a complimentary, hands-on experience with Dove’s luxurious body scrub range, exploring various scents and formulas designed to rejuvenate the skin. Inspired by the essence of nature and florals, we designed the DJ booth to reflect a lush, botanical paradise, seamlessly blending elements of flowers and natural beauty.

This immersive setup not only reinforced the campaign’s theme but also enhanced the sensory experience, making it a truly indulgent and memorable moment for all attendees.

The Live Photo Journey

Successfully transformed the beach into an immersive brand experience, elevating consumer engagement with Dove’s body scrub range. The Summer Smooth Skin campaign attracted over 4,800+ attendees over two days, creating a memorable and engaging environment where participants could connect with the brand on a deeper level. This achievement highlights the campaign's success in not only drawing large crowds but also fostering genuine interactions that left a lasting impression on the audience.

Dove Popsicle Packaging Design

The creative fusion of body scrubs and ice pops sparked curiosity and excitement among attendees. As part of the experience, guests could participate in fun games to earn complimentary popsicles perfect for cooling off on a hot summer day.

In addition to the refreshing treat, they also received mini samples of Dove’s body scrubs in corresponding scents, offering them a dual sensory experience for both their skin and taste buds.